To help you understand how information submitted will be treated when you use our web site, Perrspectives.com offers this Privacy Policy. Use of the Perrspectives.com web site, and disclosure to us of your personal information, is optional and voluntary. By visiting Perrspectives.com, you are accepting and agreeing to the practices described in this Policy.

The following paragraphs describe the types of information Perrspectives.com collects, the reasons why such information is collected, how such information is used and who has access to it.

General Principles

We will not release your personal data to anyone else without your consent.

This Privacy Policy may change from time to time without notice to you. You should read this Privacy Policy each time you plan to submit personal information so that you understand how the information you are submitting will be used.

Any changes made to the Privacy Policy will be prospective, not retroactive. We are not responsible for the information practices of third parties.

Collection of Information

Perrspectives.com collects information in various ways that is volunteered by visitors to our site. Certain identifying information, such as name, street address, city, state, zip code and email address, is gathered at certain interactive areas on the site, such as when you subscribe to our email newsletter, "In Perrspective." Providing this information is purely optional.

Perrspectives also allows users to post comments in the "Blog" section of thw web site.  Perrspectives reserves the right to remove any comment which violates its editorial guidelines.  These guidelines prohibit posting comments containing or links to sites containing content which is obscene, advocates violence, offers inherently dangerous products, or otherwise appeals to prurient interests.

Electronic Newsletters

Perrspectives.com offers electronic newsletters to which you may voluntarily subscribe and unsubscribe at any time. You may remove yourself from any or all of the electronic newsletters' mailing lists at any time by following the instructions for unsubscribing found at the end of every newsletter.

Letters to the Editor

You may submit letters to the editor by sending your letters via our feedback form. Any letters you send to Perrspectives.com become the sole property of Perrspectives.com for all purposes, may be modified by us in any way, and will not be returned to you.

Cookies and IP Addresses

Currently, the Perrspectives.com site does not offer and provide personalized, custom services, and therefore does NOT use cookies. A cookie is a small data file that certain web sites write to your hard drive when you visit them. A cookie file may contain information such as a user ID that the site uses to track the pages you have visited and to allow easy access to restricted areas of the web site. The only personal information a cookie can contain is information you supply yourself. A cookie cannot read data off your hard disk, read cookie files created by other sites, or damage your files.

IP addresses are also recorded in the log files on Perrspectives.com. Perrspectives.com may use IP addresses to analyze trends, administer the site, track users' movement and gather broad demographic information for aggregate use.

Use of the Information Collected

We use any information you voluntarily give to enhance your experience, whether to provide interactive or personalized elements on the site, to present content more effectively, or to make our future marketing efforts more efficient.

Perrspectives.com uses information you voluntarily submit to send out electronic newsletters and to enable users to move seamlessly through our web site. We send out newsletters to subscribers on a regular schedule (weekly) and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing.

Currently, we do not accept advertising. No information is shared with potential advertisers or other co-marketing parties.

We also use tracking information to determine which areas of our site users like and do not like based on traffic to those areas.

Information Sharing

When you visit Perrspectives.com and are asked to provide information about yourself, unless specifically stated otherwise in this Privacy Policy, you are providing that information only to Perrspectives.com. Perrspectives.com will not disclose the information you submit or share it with others, except as described here, or when we believe in good faith that the law requires disclosure to protect the rights or property of Perrspectives.com, or for administrative or other purposes we deem necessary to maintain or service our products and services. For example, we may allow access to our database by third parties that provide us with services, such as web hosting and technical maintenance, but only for the purpose of and to the extent necessary to provide you with our services.

Security Measures

Perrspectives.com web site has technical and organizational security measures in place, including firewalls, to protect the information under our control from accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access. Such measures do not guarantee prevention of loss, misuse, or alteration of information, however, so while we strive to protect your information, Perspectives.com cannot warrant the security of information you transmit to us, and you do so at your own risk.

Updating, Correcting and Deleting Personal Information

Users who subscribe to our newsletter may terminate their subscription at any time.

Additional Information

If, for any reason, you believe that Perrspectives.com has not adhered to its Privacy Policy, please notify us by using the Feedback Form. Perrspectives.com will try to respond to your concerns and, where appropriate, attempt to correct the problem.

By using this web site, you signify your assent to this policy statement regarding online privacy. If you do not agree to this Privacy Policy, please do not use our web site. Moreover, your continued use of this web site after we post changes to the Privacy Policy will mean that you accept those changes. If you have any questions about this Privacy Policy, the practices of this web site, or your interaction with Perrspectives.com, you may contact us at the email address posted above.

This Privacy Policy was last updated on September 19, 2004.